Flexible fees — pay one-time, annually, per-semester or on no-cost EMIGet a personalised fee breakdown from a counsellorApply today — limited seats per cohortScholarships may apply — lower your fees before you enrol

Recognised

UGC-DEB entitled

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BBA in Marketing Management at Manipal Academy of Higher Education (MAHE)

Recognised byNAAC A++UGC ApprovedWES RecognizedACCA AccreditedICAS RecognizedIQAS RecognizedMINISTRY OF EDUCATION Institute of EminenceNational Assessment and Accreditation Council A++University Grants Commission Entitled

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About this programme

This 3 years online Bachelor of Business Administration with a specialization in Marketing Management is offered by Manipal Academy of Higher Education (MAHE), a NAAC A++ accredited Institution of Eminence that traces its origins to 1953 and is based in Manipal, Karnataka, delivered online through Online Manipal. The UGC-entitled programme combines a strong management core with focused Marketing Management training, delivered through a flexible online model suited to working professionals and recent graduates. Coursework spans areas such as Services Marketing, Marketing Analytics, Integrated Marketing Communication, building both managerial breadth and marketing management depth. It is designed for learners targeting careers in marketing and digital.

Level

Undergraduate

Duration

3 years

Total fees

₹1.8L

Mode

Fully online

Eligibility

Open to candidates who have passed 10+2 or an equivalent examination from a recognised board.

Pricing

Fee structure.

Go with the plan that fits your needs.

One-time payment

₹1.8L

Full programme fee. Save 5% by paying the full fee upfront.

Annual fee

—

Per semester

₹30K

Payable each semester.

Zero-cost EMI options*

₹5K

Payable monthly under an EMI plan. Interest-free EMI option.

*Zero-cost EMI is offered via third-party financing partners, subject to their approval and terms. UGPG.online does not provide credit.

Lower the fee

Scholarships available.

Up to 9 scholarship options — eligibility takes seconds to check.

Key focus areas.

Key topics you'll study in this programme.

Marketing Management

Services Marketing

Marketing Analytics

Integrated Marketing Communication

Career outlook

Where it takes you.

Graduates are positioned for roles in marketing and digital, applying Marketing Management expertise across India's growing employer base. MAHE's NAAC A++ accreditation, Institution of Eminence status and UGC entitlement support both employment and further study in India.

Where alumni work

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BBA in Marketing Management · Manipal

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