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Recognised

UGC-DEB entitled

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BBA in Digital Marketing at Dayananda Sagar University Online

Recognised byNAAC A+National Assessment and Accreditation Council A+UGC DEB Entitled
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About this programme

This 3 years online Bachelor of Business Administration with a specialization in Digital Marketing is offered by Dayananda Sagar University, a NAAC A+ accredited university established in 2014 in Bengaluru and part of the six-decade-old Dayananda Sagar Institutions. The UGC-DEB entitled programme combines a strong management core with focused Digital Marketing training, delivered through a flexible online model suited to working professionals and recent graduates. Coursework spans areas such as Digital Fluency, Marketing Management, Introduction to Digital Marketing, building both managerial breadth and digital marketing depth. It is designed for learners targeting careers in marketing and digital.

Level

Undergraduate

Duration

3 years

Total fees

₹1.3L

Mode

Fully online

Eligibility

  • Open to candidates who have passed 10+2 or an equivalent examination from a recognised board.

Pricing

Fee structure.

Go with the plan that fits your needs.

One-time payment

₹1.3L

Annual fee

Per semester

₹22.25K

Zero-cost EMI options*

*Zero-cost EMI is offered via third-party financing partners, subject to their approval and terms. UGPG.online does not provide credit.

Key focus areas.

Key topics you'll study in this programme.

Digital Fluency
Marketing Management
Introduction to Digital Marketing
Social Media Marketing
Content Marketing & Strategy
Search Engine Optimization & Digital Advertising
Career outlook

Where it takes you.

Graduates are positioned for roles in marketing and digital, applying Digital Marketing expertise across India's growing employer base. The degree's UGC-DEB entitlement and the university's NAAC A+ accreditation support both employment and further study.

Where alumni work

Top recruiters.

Aditya Birla Group
ANZ
Capgemini
Deloitte
DXC Technology
EY

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BBA in Digital Marketing · Dayananda

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